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My skills

• Marketing communications and strategy – skilled in developing and delivering integrated marketing campaigns that build awareness, engagement, and brand loyalty.
• Copywriting and content creation – strong ability to craft clear, engaging, and on-brand copy across email, social media, websites, in-app content and campaign materials.
• Campaign planning and delivery – experienced in managing end-to-end marketing campaigns, from concept and briefing through to execution, analysis, and optimisation.
• Customer insight and data management – confident using data and customer feedback to guide decisions, refine targeting, and improve campaign performance.
• CRM and engagement – proven track record in designing lifecycle journeys, retention strategies, and multi-channel communications that build customer relationships.
• Digital marketing – experienced in managing email marketing, social media, and website redevelopment projects to improve user experience and conversions.
• Brand building and awareness – passionate about developing strong, consistent brand identities that resonate with audiences across all touch points.
• Cross-functional collaboration – effective communicator who works seamlessly with creative, product, and commercial teams to deliver unified marketing outcomes.
• Continuous learning and experimentation – excited about testing new approaches, learning from results, and applying insights to drive innovation and improved marketing performance.
• AI streamlining – I use AI tools to make my workflow smoother and more efficient, helping with research, organising ideas, and refining projects while I handle the core work so I can focus on what matters most.